TY  - GEN
AU  - Bobrow , Edwin E.
TI  - The complete idiot's guide to new product development
SN  - 8120315057
U1  - 658.575 
PY  - 1997///
CY  - New Delhi
PB  - Prentice Hall
KW  - NEW PRODUCT DEVELOPMENT
KW  - MANAGEMENT
UR  - http://www.mcp.com/mgr/idiot
ER  -