TY  - GEN
AU  - Perreault , William D.
AU  - McCarthy , E. Jerome
TI  - Applications in basic marketing 2005-2006 ed: clippings from the popular business presss
SN  - 0256101167
U1  - 658.8 
PY  - 2005///
CY  - Boston
PB  - Irwin
KW  - DISTRIBUTION-MARKETING
KW  - MANAGEMENT
KW  - MARKETING
ER  -