TY  - GEN
AU  - Johansson , Johny K.
TI  - Global marketing: foreign entry, local marketing, and global management
SN  - 0256160511
U1  - 658.848 
PY  - 1997///
CY  - Boston
PB  - Irwin McGraw Hill
KW  - EXPORT MARKETING
KW  - MANAGEMENT
KW  - INTERNATIONAL TRADE
UR  - http://www.mhhe.com
ER  -