TY  - GEN
AU  - Drozdenko , Ronald G.
AU  - Drake , Perry D.
TI  - Optimal database marketing: strategy, development, and data mining
SN  - 0761923578
U1  - 658.84 
PY  - 2002///
CY  - London
PB  - Sage Publication
KW  - ELECTRONIC COMMERCE
KW  - DATABASE MARKETING
KW  - MARKETING CHANNELS-DATABASE
KW  - MANAGEMENT
UR  - www.sagepub.com
ER  -