TY  - GEN
AU  - De Chernatony , Leslie
TI  - From brand vision to brand evaluvation: strategically building and sustaining brands
SN  - 0750646144
U1  - 658.8 
PY  - 2001///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - MANAGEMENT-DISTRIBUTION
KW  - MANAGEMENT
KW  - ,MARKETING
UR  - http://www.bh.com/marketing
ER  -