TY  - GEN
AU  - Kardes , Frank R.
TI  - Consumer behavior and managerial decision making
SN  - 8120322215
U1  - 658.8342 
PY  - 2002///
CY  - New Delhi
PB  - Prentice Hall
KW  - CONSUMMER PSYCHOLOGY
KW  - MANAGEMENT
UR  - http://www.phindia.com
ER  -