TY  - GEN
AU  - Franses , Philip Hans
AU  - Paap , Richard
TI  - Quantitative models in marketing research
SN  - 0521801664
U1  - 658.83 
PY  - 2001///
CY  - Cambridge
PB  - Cambridge University Press
KW  - MARKET RESEARCH
KW  - MANAGEMENT
UR  - http://www.cambridge.crg
ER  -