TY  - GEN
AU  - Mcquail , Denis
TI  - Mcquail's mass communication theory
SN  - 8178295350
U1  - 302 
PY  - 2005///
CY  - New Delhi
PB  - Vistaar Publications
KW  - SOCIOLOGY
KW  - MASS COMMUNICATION
KW  - COMMUNICATION
ER  -