TY  - GEN
AU  - Jones , John Philip ;ed.
TI  - How to use advertising to build strong brands
SN  - 0761912436
U1  - 659.1 
PY  - 1999///
CY  - California
PB  - Sage
KW  - ADVERTISING
KW  - MANAGEMENT
UR  - www.sagepub.com
ER  -