TY  - GEN
AU  - Tellis , Gerard J.
TI  - Effective advertising: understanding when, how, and why advertising works
SN  - 8178293706
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - ADVERTISING
KW  - MANAGEMENT
UR  - www.indiasage.com
ER  -