TY  - GEN
AU  - Vilanilam , J.V.
AU  - Varghese , A.K.
TI  - Advertising basics: a resource guide forbeginners 
SN  - 0761998101
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - ADVERTISING
KW  - MANAGEMENT
ER  -