TY  - GEN
AU  - Tiwari , Sanjay
TI  - The (Un) common sense of advertising: getting the basics right
SN  - 0761997369
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Response Books
KW  - ADVERTISING
KW  - MANAGEMENT
UR  - www.indiasage.com
ER  -