TY  - GEN
AU  - Kotler ,  Philip
AU  - Keller ,  Kevin Lane
TI  - Marketing management
SN  - 8177586904
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - MANAGEMENT
KW  - MARKETING MANAGEMENT
ER  -