TY  - GEN
AU  - Kumar , V.
AU  - Reinartz , Werner J.
TI  - Custormer relationship management : a databased approach
SN  - 8126509139
U1  - 658.812 
PY  - 2006///
CY  - New Delhi
PB  - John Wiley
KW  - MARKETING
KW  - MANAGEMENT
KW  - CUSTORMER RELATIONS MARKETING
UR  - www.wileyindia.com
ER  -