TY  - GEN
AU  - Zeithaml , Valarie A.
AU  - Bitner , Mary Jo
TI  - Services marketing : integrating customer focus across the firm
SN  - 0070530424
U1  - 658.8 
PY  - 1996///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - CUSTOMER SERVICES
KW  - MANAGEMENT
KW  - MARKETING
UR  - www.tatamcgrawhill.com
ER  -