TY  - GEN
AU  - pillai , R.S.N.
AU  - Bagavathi
TI  - Modern marketing : principles and practices
SN  - 8121916976
U1  - 658.8 
PY  - 1987///
CY  - New Delhi
PB  - S.Chand and Company
KW  - MARKETING
KW  - MANAGEMENT
ER  -