TY  - GEN
AU  - Perreault , William D.
AU  - McCarthy , E.Jerome 
TI  - Essentials of marketing: a global-managerial approach
SN  - 9780072935899
U1  - 658.8 
PY  - 1979///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING
KW  - MANAGEMENT
KW  - DISTRIBUTION MANAGEMENT
ER  -