TY  - GEN
AU  - Pride , William M.
AU  - Ferrell , O.C.
TI  - Marketing: concepts and strategies
SN  - 8177225200
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Biztantra
KW  - MANAGEMENT
KW  - MARKETING
KW  - DISTRIBUTION-MANAGEMENT
UR  - www.biztantra.com
ER  -