TY  - GEN
AU  - Randall , Geoffrey
TI  - Branding: a practical guide to planning your strategy
SN  - 8175542004
U1  - 658.827 
PY  - 2004///
CY  - New Delhi 
PB  - Kogan Page
KW  - BRAND - SALES PROMOTION - MARKETING
KW  - MANAGEMENT
ER  -