TY  - GEN
AU  - Kotler , Philip
AU  - Trias De Bes , Fernando
TI  - Lateral  marketing
SN  - 8126508582
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - John Wiley
KW  - MARKETING - MANAGEMENT
KW  - MANAGEMENT
KW  - DISTRIBUTION - MANAGEMENT
UR  - www.wileyindia.com
ER  -