TY  - GEN
AU  - Floor , Ko
TI  - Branding a store: how to build successful retail brans in a changing marketplace
SN  - 9780749451684
U1  - 658.827 
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  - BRANDS - MARKETING
KW  - MANAGEMENT
KW  - RETAIL BRANDS MARKETING
UR  - http://www.kogan-page.co.uk
ER  -