TY  - GEN
AU  - Richard , Darlene D.
TI  - The customer response management handbook
SN  - 0070586659
U1  - 658.812 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - CUSTOMER SERVICES - MARKETING MANAGEMENT
KW  - MANAGEMENT
UR  - www.tatamcgrawhill.com
ER  -