TY  - GEN
AU  - Kotler , Philip
AU  - Keller , Kevin Lane ;Koshy , Abraham ;Jha , Mithileshwar
TI  - Marketing management: a South Asian perspective
SN  - 8131702006
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
KW  - DISTRIBUTION - MANAGEMENT
KW  - MANAGEMENT
KW  - MARKETING
ER  -