TY - GEN AU - Ries , Al AU - Ries , Laura TI - The (11) immutable laws of internet branding SN - 1861976003 U1 - 658.84 PY - 2000/// CY - London PB - Profile Books KW - MARKETING CHANNELS - INTERNET KW - MANAGEMENT KW - BUSINESS - INTERNET UR - www.profilebooks.co.uk ER -