TY  - GEN
AU  - Kotler , Philip
TI  - Marketing insights from A to Z: 80 concepts every manager needs to know
SN  - 8126508574
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - John Wiley
KW  - MANAGEMENT
KW  - DISTRIBUTION-MANAGEMENT
KW  - MARKETING
UR  - www.wileyindia.com
ER  -