TY  - GEN
AU  - Berson , Alex
AU  - Dubov , Lowrence
TI  - Master data management and customer data integration for a global enterprise
SN  - 9780070659537
U1  - 658.4038 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - INFORMATION MANAGEMENT
KW  - MANAGEMENT
ER  -