TY  - GEN
AU  - Moskowitz , Howard R.
AU  - Gofman , Alex
TI  - Selling blue elephants: how to make great products that people want before they even know they want them
SN  - 8131713741
U1  - 658.8342 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
KW  - MARKETING
KW  - MANAGEMENT
KW  - CONSUMER PSYCHOLOGY
UR  - www.whartonsp.com
ER  -