TY  - GEN
AU  - Gesteland , Richard R.
TI  - Cross-cultural business behavior: marketing, negotiating and managing across cultures
SN  - 817649156x
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Viva Books
KW  - MARKETING
KW  - MANAGEMENT
ER  -