TY  - GEN
AU  - Bateman , Thomas S.
AU  - Zeithaml , Carl P.
TI  - Management: function and strategy
SN  - 0256057338
U1  - 658.4 
PY  - 1990///
CY  - Boston
PB  - IRWIN
KW  - MANAGEMENT
KW  - STRATEGIC MANAGEMENT
ER  -