TY  - GEN
AU  - Kotler , Philip
AU  - Armstrong , Gary
TI  - Principles of marketing
SN  - 8120328256
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall
KW  - Management
UR  - www.phindia .com
ER  -