TY  - GEN
AU  - Schiffman,  Leon G.
AU  - Kanuk,  Leslie Lazar
TI  - Consumer behavior
SN  - 8129701979
U1  - 658.8342 
PY  - 2004///
CY  - India
PB  - Pearson Education
KW  - MANAGEMENT
KW  - CONSUMER BEHAVIOR
ER  -