TY  - GEN
AU  - Lamb , Charles  W.
AU  - Hair , Joseph F. 
AU  -  McDaniel, Carl
TI  - Marketing
SN  - 0324147988
U1  - 658.8 
PY  - 2004///
CY  - Australia
PB  - Thomson learning
KW  - Marketing
KW  - Human resource management
ER  -