TY  - GEN
AU  - Banerjee , Mrityunjoy
TI  - Essentials of modern marketing: including marketing in India
SN  - 8120409469
U1  - 658.5 
PY  - 1981///
CY  - New Delhi
PB  - Oxford & IBH Publishing
KW  - MANAGEMENT
KW  - MARKETING - INDIA
KW  - MANAGEMENT OF DISTRIBUTION
ER  -