TY  - GEN
AU  - Kotler , Philip
AU  - Armstrong , Gary
TI  - Principles of marketing
SN  - 8120310772
U1  - 658.8 
PY  - 1996///
CY  - New Delhi
PB  - Prentice-Hall
KW  - MANAGEMENT OF DISTRIBUTION
KW  - MANAGEMENT
KW  - MARKETING
ER  -