TY  - GEN
AU  - Stanton , William J.
AU  - Etzel , Michael J. ;Walker , Bruce J.
TI  - Fundamentals of marketing
SN  - 0070609527
U1  - 658.8 
PY  - 1964///
CY  - New York
PB  - McGraw Hill
KW  - MANAGEMENT
KW  - MARKETING
ER  -