TY  - GEN
AU  - Berkowitz , Eric N. 
AU  - Kerin , Roger A. ;Hartley , Steven W. ;Rudelius , William
TI  - Study guide to accompany marketing
SN  - 0073658170
U1  - 658.8 
CY  - Boston
PB  - Irwin McGarw Hill
KW  - MARKETING
KW  - MARKETING MANAGEMENT
UR  - http://www.mhhe.com
ER  -