TY  - GEN
AU  - Wilson , Richard M.S.
AU  - Gilligan , colin ;Pearson , David J.
TI  - Strategic marketing management: planning, implementation and control
SN  - 0750617802
U1  - 658.8 
PY  - 1992///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - MANAGEMENT
KW  - STRATEGIC MANAGEMENT
ER  -