TY  - GEN
AU  - Cravens , David W.
TI  - Strategic marketing
SN  - 0256214387
U1  - 658.802 
PY  - 1982///
CY  - Chicago
PB  - Irwin
KW  - MARKETING MANAGEMENT - CASE STUDIES
KW  - MARKETING - MANAGEMENT
KW  - MARKETING - DICISION MAKING
KW  - MARKETING
UR  - http://www.tmhe.com
ER  -