TY  - GEN
AU  - Cravens , David W.
TI  - strategic marketing 
SN  - 0070275432
U1  - 658.802 
PY  - 1982///
CY  - Boston
PB  - McGraw Hill
KW  - MARKETING - MANAGEMENT
KW  - MARKETING
KW  - MARKETING - DICISION MAKING
KW  - MARKETING MANAGEMENT - CASE STUDIES
UR  - http://www.mhhe.com
ER  -