TY  - GEN
AU  - Lesueur , Jeff
TI  - Marketing automation: Practical steps to more effective direct marketing
SN  - 9780470125427
U1  - 658.84 
PY  - 2007///
CY  - New Jersey
PB  - John Wiley
KW  - Distribution Channels
KW  - Marketing Channels
KW  - Management
ER  -