TY  - GEN
AU  - Rosen , Richard G.
TI  - Convergence marketing: combining brand and direct for unprecedented profit
SN  - 9780470164938
U1  - 658.8 
PY  - 2009///
CY  - New York
PB  - John Wiley
KW  - Management - Distribution
KW  - Marketing
KW  - Management
ER  -