TY  - GEN
AU  - Malhotra , Naresh K. ;ed.
TI  - Review of marketing research Vol ;1
SN  - 8120329538
U1  - 658.83 
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall
KW  - MARKET RESEARCH
KW  - MANAGEMENT
ER  -