TY  - GEN
AU  - Trout , Jack
TI  - In search of the obvious: The antidote for today's marketing mess
SN  - 9780470288597
U1  - 658.8 
PY  - 2008///
CY  - New Jersey
PB  - John Wiley
KW  - Marketing
KW  - Advertising
KW  - Management
ER  -