TY  - GEN
AU  - Sinha , Arun
TI  - Sweet spot: How to maximize marketing for business growth
SN  - 9780470051436
U1  - 658.8 
PY  - 2007///
CY  - New Jersey
PB  - John Wiley
KW  - Marketing
KW  - Distribution Management
KW  - Management
ER  -