TY  - GEN
AU  - Perreault , William D.
AU  - Cannon , Joseph P.
AU  - McCarthy , Jerome E.
TI  - Basic marketing: A marketing strategy planning approach
SN  - 9780073529806
U1  - 658.8 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing Distribution - Management
KW  - Management
ER  -