TY  - GEN
AU  - Donovan , Rob
AU  - Henley , Nadine
TI  - Principles and practice of social marketing: an international perspective
SN  - 9781107644328
U1  - 658.8 
PY  - 2010///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Marketing
KW  - Social Marketing
ER  -