TY  - GEN
AU  - Wilson , Richard M.S.
AU  - Gilligan , Colin
TI  - Strategic marketing management: Planning, implimentation and control
SN  - 0750603291
U1  - 658.8 
PY  - 1992///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Marketing
KW  - Distribution - Management
KW  - Management
ER  -