TY  - BOOK
AU  - McStay , Andrew
TI  - Creativity and Advertising: Affect,events and process
SN  - 9780415519557
U1  - 659.1 
PY  - 2013///
CY  - London
PB  - Routledge
KW  - Advertising - Crestivity
KW  - Advertising - Ability
KW  - Advertising
KW  - Public Relations
ER  -