Impact of Consumer Ethnocentrism,Belief About Foreign Products and Quality Consciousness on Product Evaluation and Willingness to Buy With Special Reference to the Buying Behavior of Sri Lanka Consumers - Rodrigo , Harsha Eranjith (Rajarata University of Sri Lanka - Mihintale Faculty of Management Studies, 2014)
Keywords: Consumer Ethnocentrims; Buying Behavior - Sri Lanka; Production; MBA Thesis