TY - BOOK AU - Rodrigo , Harsha Eranjith TI - Impact of Consumer Ethnocentrism,Belief About Foreign Products and Quality Consciousness on Product Evaluation and Willingness to Buy: With Special Reference to the Buying Behavior of Sri Lanka Consumers U1 - 658.834 PY - 2014/// CY - Rajarata University of Sri Lanka - Mihintale PB - Faculty of Management Studies KW - Consumer Ethnocentrims KW - Buying Behavior - Sri Lanka KW - Production KW - MBA Thesis ER -